Privacy Policy

This Privacy Policy sets out how Precious Prints Ltd (“we”, “us”, “our”) collects, processes and protects personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and all other applicable data protection and privacy legislation in England and Wales.

By using our website, purchasing products or otherwise providing your personal data, you acknowledge that you have read and understood this Privacy Policy.

1. Data Controller

The data controller is:
Precious Prints Ltd, a company registered in England and Wales under company number [insert company number].
Our registered office is as recorded at Companies House.

2. Categories of Personal Data Collected

We may collect and process the following categories of personal data:

- Identity Data: name, title, date of birth.
- Contact Data: billing address, delivery address, email address, telephone number.
- Financial Data: payment card details (processed via secure third-party payment providers – we do not store this information).
- Transaction Data: details of products purchased, order history, fulfilment records.
- Technical Data: IP address, browser type, operating system, login data, device identifiers.
- Profile Data: account details, preferences, interests, purchase feedback.
- Usage Data: information on how you interact with our website and services.
- Marketing and Communications Data: preferences for receiving marketing from us and third parties.

3. Lawful Basis for Processing

We will only process your personal data where we have a lawful basis to do so. These may include:

Contractual necessity: processing required to fulfil an order or provide services requested.
Legal obligation: processing required for compliance with applicable laws (e.g. accounting and taxation).
Legitimate interests: processing necessary to pursue our legitimate business interests, provided such interests are not overridden by your rights.
Consent: where you have expressly provided consent (e.g. for direct marketing).

4. Purposes of Processing

Your personal data may be used for the following purposes:

To process, fulfil and deliver customer orders.
To communicate with you regarding orders, products, services or account matters.
To provide customer service and handle complaints.
To improve our website, services and customer experience.
To comply with legal, regulatory and taxation requirements.
To send marketing communications where lawful.

5. Data Sharing and Transfers

We may disclose personal data to the following categories of recipients:

Payment service providers and banks.
Delivery and logistics providers.
IT hosting, cloud and system administration providers.
Professional advisers including lawyers, auditors and insurers.
Regulatory bodies, governmental authorities and law enforcement agencies, where required by law.

We do not transfer personal data outside the UK unless adequate safeguards are in place in accordance with the UK GDPR.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting or reporting obligations. Retention periods are determined by reference to statutory requirements and business necessity.

7. Data Subject Rights

Under the UK GDPR you have the following rights, subject to conditions and limitations under applicable law:

Right of access to personal data we hold about you.
Right to rectification of inaccurate or incomplete personal data.
Right to erasure of personal data (“right to be forgotten”).
Right to restrict processing of personal data.
Right to data portability.
Right to object to processing based on legitimate interests or for direct marketing.
Right to withdraw consent at any time (where processing is based on consent).

To exercise any of these rights, please contact us at support@precious-prints.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

8. Cookies

Our website uses cookies and similar technologies. Please refer to our Cookies Policy (or section within this document, if merged) for details regarding their use, management and your choices.

9. Data Security

We implement appropriate technical and organisational measures to ensure personal data is processed in a manner that ensures its security, including protection against unauthorised or unlawful processing, accidental loss, destruction or damage.

10. Policy Updates

We reserve the right to update this Privacy Policy from time to time to reflect changes in legal requirements or business practices. The updated version will be posted on our website with a revised effective date.